SMS campaigns can be valuable in building brands and establishing long-term brand loyalty. Working to create that loyalty is critically important for most companies today.

Consider that 46% of consumers say they are willing to spend more on a product or service from a brand they know and trust. It’s clear that establishing that trust should be a critical component of a business’s marketing efforts.

Customer service is another valuable component of building a brand, with 73% of customers saying that excellent customer service helps brands stand out. SMS could help establish brand loyalty by creating numerous touch points for clients and ensuring delivery of the very best customer service possible, something a brand like Mitto can help you accomplish.


What role do SMS campaigns play in this process? How can you create this type of brand loyalty by sending SMS reminders?

Direct Connection with Customers

SMS API makes it possible to create a direct connection with customers, meeting them where they are — on their smartphones looking for information or deciding where to shop. Having a direct line of communication is more personal than mass emails that go out to hundreds of people at a moment’s notice.

Consumers today pay attention to the text messages they receive more than emails, social media notifications, or other marketing tools. Text messaging is also faster. These customers can be reached within just a few minutes with an SMS gateway in place — a last-minute deal or discount, or perhaps an offer for the end of the business day, goes through in seconds. You can drum up business quickly without doing much more than sending a text message.

Don’t forget that 90% of customers say they will make more than one purchase from a company that provides excellent service, like providing a direct way to connect and communicate with them.

Rewards and Incentives

Many of today’s customers are after a deal. You may have several ways to share discounts, special offers, or other promotions. You likely blast them on social media, send them via email, publish newsletters, create blogs, and even release mail flyers.

Consider what happens when you send a text message through a system like Mitto. The client receives the message in just a few seconds. It flashes on their smartphone and their smartwatch. They can instantly see that message, allowing them to react if they decide to do so. Unlike with other marketing tools, they don’t have to open up the medium — like their social media account or email — to see what you’re sending.

It’s not just about sales or discounts, though. Using SMS campaigns, you can send various messages for many needs. Consider using this for a rewards promotion, such as letting your customers know where they can earn extra points this month. You can send a message to alert them of the incentives they’ve earned by building up those points.

using SMS campaigns

With a click of the link in a message, they can get the feature they want, such as special pricing or a newly released product. They don’t have to go anywhere else to do so. What else is essential for loyalty? Customers not only want to be able to connect with their favorite brands, but they want their brands to make shopping easy. An SMS message makes that possible without any added complication to the sales process.

Two-Way Communication

Two-way communication is another core component of building brand loyalty. As you work to scale your business, being able to answer every single DM or email takes a lot of effort. Yet, if all of these customers walked in the door with a question, chances are good you’d put the time into talking to — and interacting with — them. By using SMS campaigns, you can do just that.

SMS tools like Mitto allow you to send messages to customers who signed up to receive them. Let’s say your customer likes what you have to say, but they need more information. They can respond to the message, and you’ll receive it to answer.

This is important for several reasons. For one, surveys indicate consumers expect a fast response when they reach out with questions — 82% say an immediate response within 30 minutes or less is critical to them. And 90% say this is vital when it comes to customer support questions. Being able to respond keeps people happy and builds loyalty, but it can also be a significant factor in why some customers close the sale while others leave it on the table — or in their cart. With SMS campaigns, you can reach your target customer and give them a way to ask a question that’s all managed seamlessly.

Stay Top of Mind

How do you stay top of mind with customers? Utilizing SMS reminders is a very effective way to do just that.

Being remembered is a key part of the marketing world. In the 1960s, researchers learned that when people are more familiar with something — a brand or label they recognize, for example — they seem to prefer that item over others they know nothing about. Since then, brands have been working to build highly effective marketing campaigns that attract customers’ attention and build that all-important brand recognition.

Being memorable is often attributed to a logo or catchy tune that people can’t forget. But it’s also about frequency. Being in front of a customer frequently means they’re better able to remember you. It creates more connections in the brain. With SMS reminders, you can always remain on their mind.

SMS Campaigns Build Brand

For example, you’ve developed SMS campaigns that send out text messages to your customers twice a week. You’ve placed your brand in front of them eight to 10 times a month. If you sent them an email with the same information, would they have seen that message that often? Would they have seen your company’s name, logo, or other data? Most likely not. By sending out messages, people learn about your business, who you are, what you offer, and how well you meet their needs.

SMS reminders are one of the simplest ways to do this. They’re noninvasive in that they don’t interrupt someone’s dinner like a phone call, but they’re easier to spot and see than social media campaigns.

How Can You Create Brand Loyalty Using SMS API?

The critical component to the success of SMS campaigns is not just sending a bunch of text messages. It’s creating a campaign that can genuinely engage with your target customer. There are a few things you can do to make that possible.

First, know who your audience is. This is critical to creating messages that people want to receive. Some customers appreciate a good deal, while others are more in tune with a product launch. You also want to use context and details that relate to your audience.

It’s vital to create a goal. Each campaign you create with tools like Mitto should focus on a specific goal, whether to build your brand, create a sale, or achieve a certain number of clicks back to your website.

You’ll need to educate your customer base. To be successful, be sure you’re telling your customers about your business’s new tool for connecting. That includes providing them with information about the value of signing up to receive these messages. Let them know why they should give you something as important to them as permission to send them text messages.

Make sure the process is simple. Keep it as straightforward as possible with easy-to-read messages and a simple way to respond. The more steps involved, the less likely people will take action. Be sure it’s easily understood, too.

Provide the terms and conditions up front. SMS is different from email. People can quickly delete emails or ignore them. With SMS, you’re genuinely getting a valuable tool. Be sure your customers know how to sign up and opt out, when you’ll message them, and any other details you need to communicate.

Investing in an SMS gateway like Mitto is easy. Once you do that, you can create campaigns that help you get in front of your customers. You’ll also institute a way to reach them in a meaningful, exciting way. As a direct result, you’ll build a strong brand following.

There are a lot of benefits to using these tools, but before investing in them, you have to be ready to commit to providing your audience with valuable content. The right tools make that simpler for you to do.

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