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Link building is something that every company should work towards, yet many small companies don’t see its value or how it could seriously help their brand. Whether your small business is just starting, or it’s had trouble growing even though it’s been going for years: these are some of the best ways link building will help take your business even further.
Build Your SEO
Your company’s ranking on any search engine is vital to its success or failure. If you aren’t able to build a place for yourself amongst the top search results, you’re going to have trouble gaining any traffic.
Link building ensures that search engines understand how popular your company is and how sought-after the information is. This will boost you further up in the ranks so that you’re within the top five results when your main keywords are searched for.
Encourage More Traffic
Traffic doesn’t 100% transfer into purchases and dollars spent, but it does give your site the chance to plead the case for your company so that your customers will want to spend their money.
Through link building, there are more ways for your leads to find your site and hopefully make a purchase. If you get plenty of site visits but no sales, it’s time to reconsider your website and make sure it’s set up to lead customers into making purchases.
Increase Brand Recognition
Brand recognition is vital to your growth. Being easily recognized means that your brand will stand out as unique and will be where people go when they’re ready to purchase an item or service. This is vital to your growth, but it takes time.
Through link building, you can ensure that your website shows up whenever they google questions that are adjacent to your brand or research information that you’ve covered. Using link-building services, combined with keyword work, will ensure that you’re the only brand in your leads’ minds.
Make You A Niche Authority
Having power in a niche may not sound like a big deal: but making a niche for yourself is the quickest way to garner a following of reliable customers. Broad articles that could help plenty of people are good, but there are tons of those articles out there, and it’ll be hard to get your brand picked out amongst them.
By focusing on niche things that have to do with your brand, you can make yourself stand out as an authority on a topic.
Encourages Lead Interaction
One problem many companies have is getting leads to interact with anything that has to do with their company. This could be because people generally don’t like to be advertised to, or it could be because they need a connection with a company in order to trust it.
Either way, by including your links in many articles, as your customers and leads read them, they’ll start to recognize your brand as a trusted source, and it will encourage them to click a link for your website far more than a pay per click advertisement would.