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Are you a new business looking to get your website off the ground? If you are then you’re probably wondering how to best integrate social media to really maximise your brand’s presence.
Everybody knows the importance of social media for business. It’s why every business has a social media presence. But how can you best integrate social media into your business’ website, and what are the most effective usages for it
Strategies of Social media integration
Integrating elements of social is easier than ever before, so if you’re creating your website, whether it be for through a free builder website platform, where you can work on pre-existing templates, or with a designer or agency, here are the best ways to integrate social media into your website and take it to the next level….
Add sharing links to your business’ website
If you’re looking for your site to get engagement, then adding social channels to your posts and pages is a quick and easy way for users to share your content with their followers. This is an incredibly useful way to increase brand awareness and awareness of your content, while it will also lead to your social channels getting more engagement and comments.
What’s more, you can also craft the sharing post as to how you see fit, allowing users to pretty much share what you would like at the click of a button.
It’s typically best practice to include the sharing icons at the top, bottom or along the side of your page and almost every website builder or host will allow you to add a plug-in, or already have one, for this.
It’s one of the most common ways in which brands include social media on sites, and many will also include stats on particular pages to showcase how many shares it’s got. In the case of blog posts, in particular, this will add an air of expertise and authority to what the content says. If the number of shares is large, anyway.
Add social posts to your website
You can also add social posts to your website. This can be done in a number of forms. Firstly, you can integrate your own posts into your website. Many brands already do this, often at the foot of their homepage, allowing people to easily access social channels as well as experience the type of content on them.
Alternatively, you could also integrate positive social posts from customers, fans or readers of your website. Social proof is such a huge part of building a business online and you can use social media posts almost like testimonials for your website, increasing the trust and authenticity of your site to people new to your website.
Create social log ins
If as part of your site you need some form of registration, whether that to become a member of your site, make a purchase, or whatever other reason, a lengthy sign-up process can often put people off and see them leave the page very quickly.
Integrating social log in options can cut that process time down and significantly decrease the time it takes to sign-up to a site. Studies have found that around three quarters of people prefer to log-in with social media accounts for the pure ease of it. So, allow them to do it. It’s that simple.